In our fast-paced online world, it seems harder than ever to grab a person’s attention. A tremendous photo or an engaging post can work wonders, but nothing narrates like video. And when it comes to marketing, there’s an underused superpower that many companies are still not using: event videography.

I’m not talking about a flyby highlight reel. Professional event video is an intelligent, multi-use marketing tool that can transform the way you connect with your audience, showcase your brand, and grow your business. These five are five ways that using video from your events can take your marketing to the next level. 

1. Create a Buzz That Lingers Way Beyond the Event

The energy at an event is amazing, but it’s done in an instant. You can retain that energy with a great event video and send it out into the world. You can use short, exciting cuts from an event in the past to build energy and sell tickets to your upcoming event, featuring the speakers, the highlights, and the vibe. And then post-event, post a full recap video. It’s a brilliant method of thanking all the guests who came and building a really strong FOMO (Fear Of Missing Out) for those who didn’t. It makes the conversation continue long after the final guest has returned home.

2. Produce Content That Works for You 24/7

Imagine your event video as a gold mine of content. You can make one professional-quality video and reuse it as a plethora of different marketing materials. Edit the main video into short, potent clips suitable for Instagram Reels, TikTok, or LinkedIn. Or, display an immersive video on your homepage or event landing page—it will engage your users for more time and increase your conversions. You may also include video clips in your blog posts to make them more interesting or develop the whole case study around a successful event, using the video as a focal point to display its effect.

Think of your event video as a gold mine of content. You can take one professionally shot video and turn it into a ton of different marketing assets. Slice up the main video into short, punchy clips that are perfect for Instagram Reels, TikTok, or LinkedIn

3. Humanise Your Brand and Build Trust

In the era of digital noise, highlighting the human aspect of your company is necessary to build true trust. Event videography can catch the run-up to the event—speakers rehearsing, crew putting up gear, and anticipation growing. That gives it that sense of reality and makes your brand come across as warmer and more human. It’s also a perfect moment to pick up genuine, unscripted testimonials from happy visitors. A person talking on camera about a positive experience is a great deal stronger than a quote. Additionally, the video of your staff collaborating, having a drink to celebrate a job well done, is a true window into your company culture for potential customers and future employees.

4. Drive Sales and Prove Your Value

Event video is not just for brand creation; it’s a great sales tool for your sales team. Use clips from your event video in your sales presentations to astonishingly illustrate the value you have to offer. Don’t say it, demonstrate what you can do. If there were industry influencers attending your event, their speeches can be turned into excellent thought-leadership content. Release the speeches to position your brand as a go-to source for thought leadership in your sector. You can even gate some of your most valuable event videos (like a whole keynote speech) to create new leads. People freely provide their contact details in return for premium, insider content.

5. Expand Your Reach and Target More People

Your event might only have a limited number of seats, but a video knows no boundaries. You can turn your live event hybrid or totally virtual by live-streaming or putting the video up on-demand, which exposes your event to the entire world instantly. And Google is also a fan of video, and having a professionally created video on your site can get your pages ranked higher in search, attracting more organic traffic.

Ready to unlock the power of event videography? It’s not an expense; it’s a smart investment in your future marketing. By capturing the magic of your events, you are then empowered to create a content powerhouse that will engage, inform, and convert for years to come.